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Yanik Guillemette announces Accolad's new automation infrastructure for managing referral payments and sales incentives, enhancing a digital gift card marketplace for Canadian organizations. The platform now offers over 200 international gift cards and supports more than 70 Québec-based businesses, improving operational efficiency by eliminating manual processes. This integration is gaining traction in sectors such as travel and insurance, aiming to simplify the distribution of incentives and promote local commerce.