Article

APLAZO, a Mexican BNPL company, has enhanced customer experience by implementing AI capabilities from Kustomer, leading to a 40% increase in Customer Satisfaction Score (CSAT) within four months. The AI tools integrate into APLAZO's systems and support both customers and agents, increasing automation in inquiries to 60%. The BNPL market in Mexico is projected to reach USD 18.5 billion by 2030, with APLAZO continuing to serve millions of users and maintain high service quality.