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Branch's CFO Matt Peterson aims to leverage automation to support the company's growth strategy. The Minneapolis-based workforce payments provider has seen over 1,200% revenue growth in three years and is focused on enhancing its payment infrastructure.

Peterson emphasizes the importance of aligning financial planning with product development through strategic automation, enabling the finance team to improve efficiency without increasing headcount. The finance team is already developing automated tools for daily tasks, aiming for a more strategic role in operations.