Article

Farmers in the UK face significant challenges, primarily due to climate change and extreme weather. The summer of 2025 saw record low rainfall, highlighting the unpredictability of weather patterns. The rising national living wage has increased labor costs, pushing soft fruit growers to adopt robotics for sustainability.

Misconceptions about limited career prospects in agriculture persist, despite the potential for innovation and earnings. Additionally, there is frustration over government policies from DEFRA that do not align with the realities of soft fruit farming, emphasizing the need for collaboration.