Article

Cvent has acquired virtual conferencing platforms Goldcast and ON24 for approximately $700 million to bolster its virtual event capabilities amidst a resurgence in in-person gatherings. The acquisition of Goldcast, valued at $300 million, brings AI-based video management, while the $400 million deal for ON24 is pending regulatory approval. These strategic moves reflect Cvent's commitment to integrating advanced marketing automation and lead generation within its event management offerings.