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Marks & Spencer (M&S) has partnered with Yeyasso to enhance support for cocoa farmers in Côte d'Ivoire. The initiative includes direct payments through Fairtrade Premium support and a community scheme for building schools and funding solar water pumps. M&S will invest financially over two years to improve farmers' livelihoods, with promotional efforts featuring female farmer Diomandé Léontine on packaging in the UK.