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The Telecommunications Regulatory Authority (TRA) in Oman encourages telecom companies to diversify beyond traditional services. TRA Executive President Eng Omar bin Hamdan al Ismaili emphasized the need for innovation and new revenue streams, particularly in digital services.

Oman's telecom market is seeing a rise in IoT subscriptions and an increase in sector revenues, with licensed telecoms generating RO 961 million in 2025. The focus on automation and skills development is also highlighted as part of a sustainability agenda.