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United Group has partnered with Intracom Telecom to upgrade its Nova network in southeastern Europe, focusing on enterprise connectivity through the deployment of 5G mmWave fixed wireless access platforms. This enhancement aims to meet the growing demand for high-speed, reliable connectivity in urban areas, following a multi-year network modernization program initiated in Greece in 2021. The initiative aligns with a broader industry trend as businesses increasingly invest in digital infrastructure to support automation and cloud adoption.