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Northumberland-based 2Pure Products has announced that all its products are now fully carbon neutral. The certification was achieved through Life Cycle Assessments conducted by independent experts, adhering to the GHG Protocol and ISO standards.

Key emissions sources were identified, and 2Pure aims to reduce carbon impact by at least 5% annually. The company also plans to address the use phase by adding Gold Standard carbon credits, making products carbon negative at the point of purchase, with certificates issued to partners starting January 2026.