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Airbus is advancing its ZEROe project to develop a large, zero-emission passenger aircraft powered by liquid hydrogen fuel cells, aiming for significant market impact by the late 2040s. The aircraft will feature ultra-efficient motors with superconducting coils, positioning Airbus ahead of Boeing in this emerging technology sector. Meanwhile, challenges in the electric vehicle industry, such as the impact of unsprung weight on ride quality, are being addressed through innovations like in-wheel hub motors.