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Aspiring Materials has initiated a pilot mineral plant in Bromley, New Zealand, to extract magnesium hydroxide from rock, while exploring partnerships with firms in North America and Europe. The company is considering Southland for a production facility due to its access to feedstock and affordable power, with backing from investors like Icehouse Ventures and the Bill Gates Foundation. Aspiring's environmentally friendly extraction process aims to meet the rising demand for magnesium, which is currently heavily sourced from China.