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Controlled Thermal Resources plans to build six geothermal power plants in Imperial County, generating 600 megawatts for AI data centers. This shift highlights challenges facing the local lithium industry, including diminished market prospects and legal hurdles.

While CTR remains committed to lithium extraction, the company acknowledges delays and the need for a dual focus on energy production. Environmental advocates express concern over potential job impacts, as data centers may offer fewer long-term roles compared to lithium projects.