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In early 2023, investigations revealed that 90% of carbon credits from rainforest projects certified by Verra were reportedly worthless. Despite Verra's denial, businesses continue to invest in carbon credits, with $15.8bn announced in 2025 for nature-based and engineered solutions.

Credibility has become crucial, with many buyers prioritizing credits with a Core Carbon Principle stamp. Regulatory frameworks are evolving, with Japan launching a mandatory emissions trading scheme, while the EU's Green Claims Directive will enforce clearer claims. Companies are also aligning offsetting strategies with broader environmental and social impacts.