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ECOCE has achieved a 64% recycling rate for PET containers in Mexico, surpassing both Canada and the U.S., and is pivotal in shaping waste management policies in collaboration with SEMARNAT. The organization is expanding its efforts to flexible packaging and promoting the General Law on Circular Economy, which mandates sustainability across sectors. Through partnerships and education, ECOCE aims to foster responsible consumption and enhance the transition to a circular economy.