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Enviroserve has appointed Mahmood Rasheed as its new CEO, bringing 30 years of experience from Imdaad to enhance the company's e-waste recycling and resource recovery solutions. His leadership will focus on operational excellence and innovation while collaborating with Tadweer Group and Dubal Holding to align with national sustainability goals and global ESG standards. Rasheed plans to implement advanced automated processes to improve traceability and compliance, positioning Enviroserve as a leader in the circular economy.