Article

Vietnam is emerging as a resilient market for European businesses, reflected in EuroCham's Business Confidence Index (BCI) which rose by 13.5 points to 80 in Q4 2025, surpassing pre-pandemic levels. European firms are adapting to regulatory reforms and global uncertainties by focusing on cost optimization, digitalization, and partnerships with local companies. The outlook for 2026-2030 is optimistic, with trends indicating a shift towards sustainability and deeper integration, particularly in green energy and advanced technology sectors.