Article

Energy experts are urging N.B. Power to prioritize demand reduction strategies over its billion-dollar power plant proposal to address a projected electricity shortage in 2028. They advocate for the implementation of demand-side management technologies, which have already shown success in reducing peak demand through programs like home energy savings and pilot initiatives.

Currently, N.B. Power's demand reduction target of 0.75% by 2028 falls short of Nova Scotia's goal of 1.5%.