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Ford Motor Company has redefined its electric vehicle strategy to focus on affordable models and hybrid expansion amid slowing demand. The company's Model e unit reported a 2025 EBIT loss of $4.8 billion, prompting a pivot to a Universal EV Platform centered on vehicles priced between $30,000 and $35,000.

Ford also plans to launch Extended-Range Electric Vehicles (EREVs) and aims to have hybrids and EVs comprise 50% of global vehicle volume by 2030. The company targets EV profitability by 2029 while expanding into battery storage systems.