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Frankfurt Court Rules Apple Watch's Carbon Neutral Claims Misleading, Challenging Corporate Environmental Marketing

CARBON CAPTURE

A Frankfurt court has ruled that Apple's advertising of the Apple Watch as a carbon-neutral product is misleading and violates competition law, siding with environmental group Deutsche Umwelthilfe. The court's decision highlights the inadequacy of Apple's short-term carbon offset strategy, which relies on eucalyptus plantations with expiring leases, and underscores the need for companies to provide durable climate solutions. This ruling may influence Apple's broader climate goals and push the tech industry to adopt more transparent, long-term sustainability practices.

Sep 18, 2025, 6:41 AM

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