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Grassroots Carbon, a San Antonio-based startup, has successfully removed 1.9 million tons of carbon and retired over 1.5 million carbon credits through partnerships with ranchers and major clients like Microsoft and Chevron. Founded in 2021, the company enhances soil health using proprietary tools and shares $40 million in revenue with ranchers for carbon sequestration, while also supporting the development of the Climate Action Reserve's Soil Enrichment Protocol version 2.0.