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Ineos Automotive, a subsidiary of the Ineos petrochemical group, is expanding its presence in the automotive industry with the Grenadier SUV and the Quartermaster pickup. Founded by billionaire Sir Jim Ratcliffe, the company aims to meet demand for rugged, capable vehicles.

The Grenadier, built from proven components, launched in late 2023, and initial sales have shown promise. Ineos is also developing a hydrogen fuel cell variant and considering battery-electric options, focusing on off-road capability while navigating a competitive market landscape.