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L'Oréal has chosen 13 startups for its L'AcceleratOR sustainability program, backed by €100 million ($108 million) over five years, in collaboration with the University of Cambridge Institute for Sustainability Leadership. The initiative aims to foster scalable solutions for decarbonization and circularity, with selected ventures entering a six to nine month pilot phase to test their innovations. Technologies include waste transformation and biomethane production, emphasizing the role of corporate open innovation in promoting sustainability.