Article

The platinum jewelry market in Europe experienced a 6% growth in 2025, driven by increased demand for luxury watches and a favorable price comparison with gold. The Swiss watch industry notably contributed to this trend, with hallmarking rising by 28% in Q2 2025, and major brands like Rolex introducing new platinum models. Despite a global demand rise of 7% for platinum jewelry, the World Platinum Investment Council forecasts a decline to approximately 2.04 million ounces in 2026.