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Who Gives A Crap, an eco-friendly toilet paper brand, reported operating profits of £3.0M for FY25, a 7.5% increase from the previous year. The company is enhancing its UK presence with advertising campaigns and limited edition products, aiming to re-engage consumers in the household aisle.

With a commitment to global hygiene, it has raised £11M to support partners like Fresh Life and WaterAid. The brand is also investing in methane-avoidance sanitation carbon credits to address sanitation and climate issues.