Abergavenny Dad Launches Monty XI Dog Brand to Honor Late Pet with £20,000 Start Up Loan
DEFENSE
An Abergavenny father, Ed, has launched Monty XI, a dog brand inspired by his late pet Monty. The venture, supported by a £20,000 Start Up Loan from X-Forces Enterprise, offers dog walking accessories influenced by 1990s football kits.
A portion of sales will benefit the Blue Cross charity. Ed aims to fill a market gap for male-targeted dog accessories while balancing full-time work and family life.
Feb 22, 2026, 6:07 AM
