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Cowbell has launched its cyber insurance program, Prime One, in Australia, targeting small and medium-sized enterprises (SMEs) with annual revenues up to A$100 million. Supported by Zurich Australian Insurance Ltd, Prime One offers coverage limits of A$5 million per claim and aims to simplify the insurance process for brokers and businesses. The program includes resilience-enhancing tools and focuses on proactive risk management, addressing the low adoption rates of cyber insurance among Australian SMEs.