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Micron Exits Crucial Brand to Focus on Data Center and AI amid RAM Crisis

DATA AND AI INFRASTRUCTURE

Micron has discontinued its Crucial brand to concentrate on enterprise hardware for data centers and AI, amid a persistent RAM crisis expected to last until 2028. This strategic shift prioritizes higher-paying clients and high-performance DRAM, resulting in reduced availability for consumer markets, volatile retail prices, and increased costs for PC upgrades. Existing production facilities are at capacity, with significant new output unlikely until 2028.

Micron Exits Crucial Brand to Focus on Data Center and AI amid RAM Crisis
Jan 15, 2026, 6:04 AM

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