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Samsung Electronics is facing pricing pressure for its upcoming Galaxy S26 series due to rising memory costs, which have led to a decline in profitability within its mobile division. In Q4 2025, the division reported a revenue of 29.3 trillion won and an operating profit decrease of 9.5% year-over-year, while Apple achieved record revenue and maintained a higher operating margin. To address these challenges, Samsung plans to emphasize premium sales and integrate AI features into its products.