Sandisk Unifies SSD Portfolio with SANDISK Optimus, Phasing Out WD_Black and WD Blue Brands
DATA AND AI INFRASTRUCTURE
At CES 2026, Sandisk announced the unification of its SSD portfolio under the new brand SANDISK Optimus, phasing out the WD_Black and WD Blue brands to improve brand clarity. This transition maintains existing NVMe compatibility and performance levels, with a coexistence phase planned for the first half of 2026, while Western Digital will refocus on hard disk drives and high-capacity storage solutions.
Feb 1, 2026, 6:54 PM
