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Sebastian Rucci is advancing a $10 billion data center project in Imperial County, California, designed to support AI development, but it raises concerns over significant water and electricity usage. The project, which Rucci aims to classify as ministerial to avoid environmental reviews, has sparked local opposition and a lawsuit from the city of Imperial, alongside proposed legislation for stricter environmental assessments. Despite past business controversies, Rucci promotes the project as an economic boon for the region.