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Tech companies are redesigning data centers to address community concerns about their aesthetics, with a reported 40% increase in design firm Gensler's workforce dedicated to such projects. Innovations include a facility in the Netherlands with vertical gardens, a Phoenix center featuring a modern art museum-like facade and a community park, and Alberta developments designed to blend with the environment. In response to historical pushback over the unattractiveness of data centers, firms are investing in architectural upgrades to improve perceptions and mitigate local protests.